Top Down Products

www.babson.edu/onecard/machinesp...north.htm

This soda machine is a good example of how to market and exploit top down processing.  Firstly when people are looking for a beverage to drink they visually see the huge soda and make the connection that they can get a drink here.  When they get to the machine there are visual pictures on the buttons to help people locate which soda they may be looking for.  There is also a picture to show people where to put the money and how to insert it.  Furthermore, when people come up to this machine, the top down visual ques tell people if put money in, a soda comes out.