This cereal box is a good example of how a designer can use visual features to sell a product. The first visual feature that jumps off of this box is color. The cereal is colorful, the words are colorful, and the characters are colorful. Color (as discussed in class) is the most powerful feature channel that someone can use to make thier product standout. Another feature that is used on the box is spacial layout. By spacial layout i mean depth. The background on the box is almost entirely red, which leaves all the other colors to be contrasted in the forground. Lastly, the typography on the box uses many of the cues in its own hierarchy. For example, the words are large. They are almost as big as the characters. It makes them stand out. Then the colors of the letters also make them stand out. Finally the font of the letters are in a stoney 3D which make them jump off of the box at the customer. The features on this box becomes a visual playground.
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